Advertise to yourself
Apple,
Blackberry, Nokia, BMW, Ferrari, Toyota, Chevrolet, Giorgio Armani,
Dolce and Gabbana , Gucci, Louis Vuitton ,Ernest and Young, Facebook and
Twitter. On a day to day basis we find ourselves exposed to hearing or
seeing most of the above leading brands. Some brands are specific to
countries and are associated with certain groups or classes of people in
the society whilst others are popular because of their quality,
accessibility, durability, price and who or what people associate them
with. One of the most surviving brands is probably the Coca-cola soft
drink which and been there since the 1886 and has continued to be
consumed and expand and command a larger market share. If we can brand
product and they become successful, they enrich us why can’t we also
brand ourselves at individual level?
As
human beings we tend to forget that beyond all these manmade brands
there is a bigger brand and product which is you, for we are all moving
brand ourselves. What or who we are associated with determines if we can
have a lasting impression and goodwill like Coca-cola .Human beings are
the most important brand in the world. The difference between
influential people and those who are not is in the individual ability to
advertise. Before you advertise to other people, you should always
start by advertising to yourself as this determines your value as a
product. Self advertising increases your level of self-motivation. With
levels of self motivation, we unleash the potential in us, we expand
demand for our services, we gain competitiveness and remain relevant. We
become great brands when we start by advertising to ourselves, for
without advertising our goals to ourselves, we fail to realize that it’s
our day, our time our moment to succeed. If you don't believe in
yourself, who then do you think will do so? As a brand always seek to
start the by painting a picture of what you want to achieve. You are the
picture frame and the characters in the picture are
the people surrounding you .They determine whether the picture is
beautiful or dull looking and whether it shall be your own version of
the Monalisa and be marvelled at for centuries or it will be a picture
to forget.
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