A motivational speaker or inspirational speaker is a speaker who makes speeches intended to motivate or inspire an audience. Business entities may employ motivational speakers (for example) to communicate company strategy with clarity, to help employees to see the future in a positive light, and to inspire workers to pull together. There are similarities between motivational speakers and inspirational speakers, and someone could be labeled as both simultaneously, but they are not necessarily interchangeable. One subtle difference is that inspirational speakers often deliver a "warm, encouraging message, sometimes based on a story of overcoming great obstacles", with a desired outcome of enlivening or exalting emotion. In contrast, motivational speakers may deliver a presentation that is more energetic in nature, with a desired outcome of moving attendees to action.