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| YOU ARE A BRAND |
Apple, Blackberry, Nokia, BMW, Ferrari, Toyota, Chevrolet, Giorgio Armani, Dolce and Gabbana , Gucci, Louis Vuitton ,Ernest and Young, Facebook and Twitter. On a day to day basis we find ourselves exposed to hearing or seeing most of the above leading brands.Some brands are specific to countries and are associated with certain groups or classes of people in the society whilst others are popular because of their quality, accessibility, durability, price and who or what people associate them with. One of the most surviving brands is probably the Coca-cola soft drink which and been there since the 1886 and has continued to be consumed and expand and command a larger market share.If we can brand product and they become successful,they enrich us why cant we also brand ourselves at individuals levels?
As human beings we tend to forget that beyond all these man made brands there is a bigger brand and product which is you ,for we are all moving brand ourselves.What or who we are associated with determines if we can have a lasting impression and goodwill like Coca-cola .Human beings are the most important brand in the world. The difference between influential people and those who are not is in the individual ability to advertise.Before you advertise to other people , you should always start by advertising to yourself as this determines your value as a product.Self advertising increases your level of self-motivation.With levels of self motivation ,we unleash the potential in us ,we expand demand for our services ,we gain competitiveness and remain relevant . We become great brands when we start by advertising to ourselves, for without advertising our goals to ourselves, we fail to realize that it’s our day, our time our moment to succeed. If you don't believe in yourself, who then do you think will do so? As a brand always seek to start the by painting a picture of what you want to achieve.You are the picture frame and the characters in the picture are the people surrounding you .They determine whether the picture is beautiful or dull looking and whether it shall be your own version of the Monalisa and be marveled at for centuries or it will be a picture to forget .